Event Audiences and Expectations

List of contents

1. Event Audiences 2.Theoretical perspectives – psycho/social theory for event audiences 3.Theoretical Perspectives – Leisure, Travel and Consumer Behaviour 4. Events and their Audiences 5. Serious and Casual Participation 6. Managing Audience Behaviour 7. Managing Event Networks 8. Marketing Events to Audiences 9. Government policy and public participation 10. Implications and new research

Product details

• Authors: Jo Mackellar, Jo (Jo Mackellar Mackellar
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 05.09.2013
• EAN: 9780415630085
• ISBN: 978-0-415-63008-5
• No. of pages: 168
• Series: Routledge Advances in Event Research Series
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; TRAVEL / General, Sociology, Sports & outdoor recreation, Tourism industry, Hospitality and service industries, Retail and wholesale industries, Sports and Active outdoor recreation, Events management industries