Roi of Pricing - Measuring the Impact and Making the Business Case

List of contents

0. Introduction: Pricing - From Finance Back to Finance: The Coming of Age of Pricing ROI Liozu & Hinterhuber 1. Value-Based Pricing ROI Best & Vomocil 2. Cannibalization - Five Easy Pieces Hinterhuber 3. Is There a Long-Term Return on Price Promotions? Balan 4. Pricing Modelling as a Strategic Leverage for Knowledge Intensive Start-Ups: An Explorative Case Study in the Luxury Fashion Industry Denicolai & Merli 5.Making the business case for value-based pricing investments Liozu 6.Evaluating the Impact of Pricing Actions to Drive Further Actions Ruggiero & Haedt 7.Using VOC to Ensure Product Launch Success: "A Case Study Showing How One Firm Prevented a Launch Misfire" Trevenen 8.The Power and Impact of Quick Wins Liozu & Chenal 9.Illuminating Value Capture With Return On Pricing Investment Sodhi 10.Case Study on Breakeven Analysis Indounas 11.Allocating Pricing Resources with a More Strategic ROI Calculation Dvorin & Lennon 12.Making the Case for Value-Based Pricing Software in B2B Markets Arnold 13.Translating Pricing Software Enabled Capabilities to Meaningful Financial Impacts: A Holistic Approach Zawada, Collins & Fuehne 14.Interview with a Pricing Leader: Robert Smith 15.ROI & Impact of Pricing: The State of the Profession Liozu 16.Closing Thoughts Mitchell

About the author

Stephan M. Liozu is the Founder of Value Innoruption Advisors based in the USA.
Andreas Hinterhuber is a Partner of Hinterhuber & Partners based in Austria

Product details

• Authors: Stephan (Value Innoruption Advisors Liozu
• Assisted by: Andreas Hinterhuber (Editor), Hinterhuber Andreas (Editor), Stephan Liozu (Editor), Liozu Stephan (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 17.01.2014
• EAN: 9780415833790
• ISBN: 978-0-415-83379-0
• No. of pages: 220
• Subjects: Social sciences, law, business > Business > Miscellaneous; Business & Economics / General, Market research, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, Retail sector, Retail and wholesale industries