Evaluating Public Relations - A Guide to Planning, Research and Measurement

About the author

Dr Tom Watson, FCIPR, is Deputy Dean (Education) in The Media School at Bournemouth University. He has more than 25 years' experience in corporate and consultancy public relations and is a member of the Commission on Public Relations Measurement and Evaluation.Paul Noble, FCIPR, is an independent PR trainer, consultant, academic and mentor. He is a CIPR-approved trainer and e-learning specialist, and provides management support to growing PR consultancies. He has 30 years' experience in senior consultancy, in-house and academic environments.

Product details

• Authors: Paul Noble, Noble Paul, Tom Watson, Tom Noble Watson, Watson Tom
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 03.06.2014
• EAN: 9780749468897
• ISBN: 978-0-7494-6889-7
• No. of pages: 208
• Series: PR In Practice
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General