Fr. 250.00

John (University of Stirling Dawson, John Dawson, Masao Mukoyama, Mukoyama Masao

Global Strategies in Retailing - Asian and European Experiences

English · Hardback

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Description

Summary

Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.

Product details

Authors	John (University of Stirling Dawson
Assisted by	John Dawson (Editor), Masao Mukoyama (Editor), Mukoyama Masao (Editor)
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	10.09.2013

EAN	9780415644297
ISBN	978-0-415-64429-7
No. of pages	254
Series	Routledge Studies in International Business and the World Economy
Subjects	Social sciences, law, business > Business > Management Business & Economics / General, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Industries / Retailing, International business, Sales & marketing, Retail sector, Sales and marketing, Retail and wholesale industries

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