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Entertainment content creators had to push everything into streaming services instead of theaters. And healthcare providers moved patient encounters from in-person to telehealth as much as was feasible and safe. This accelerated the digital transformation movement and is the focus of this book.
List of contents
Foreword
Introduction
Part I: Let’s Talk Digital
Chapter 1: What is Digital?
Chapter 2: What is Digital Transformation:
Part II: Foundations of Digital
Chapter 3: Digital Product Vision
Chapter 4: Consumer
Chapter 5: Strategy
Chapter 6: Design Thinking
Chapter 7: Product
Part III: The Digital Tea
Chapter 8: The Digital Team Structure
Chapter 9: Digital Team Processes
Part IV: Execution
Chapter 10: Product Delivery
Chapter 11: User Experience Design
Chapter 12: Adoption and Retention
Chapter 13: Tools and Frameworks
Chapter 14: Innovation
Part V: The Larger Organization
Chapter 15: Leaders
Chapter 16: Enterprise Processes
Part VI: Healthcare Case Study
Part VII: Digital Leaders Voices
Conclusion
Epilogue
About the author
Tony Ambrozie is currently Senior Vice President and Chief Digital and Technology Officer for CVS Health Pharmacy and Consumer Wellness. At the time of writing the book, Tony Ambrozie was the Senior Vice President and Chief Digital Officer/Chief Information Officer for Baptist Health South Florida, the largest not-for-profit healthcare organization in South Florida. He is responsible for all technologies and customer experience as well as clinical digital and data transformation efforts. Before joining Baptist Health, Mr. Ambrozie served as Senior Vice President, Technology and Digital at The Walt Disney Company. In this role, he was responsible for a number of digital and core systems and technologies, engineering, data analytics and machine learning for Disney Parks, Consumer Products, Games and Publishing. Prior to joining Disney in 2013, Mr. Ambrozie was Vice President for Digital Platform Technologies at American Express, where he was responsible for platform engineering, shared services development and application security, with previous roles focused on application architecture, development, engineering and performance. He is a proven leader in the technology and digital space with a keen focus on using technology and data to enhance the consumer experience. Prior to spending the past two decades focused on large business operations, he launched his technology career as the cofounder of a software development startup, specializing in building unique, small business applications. Mr. Ambrozie holds a dual MBA and Master’s Degree in Information Management from the W.P. Carey School of Business at Arizona State University.
Summary
Entertainment content creators had to push everything into streaming services instead of theaters. And healthcare providers moved patient encounters from in-person to telehealth as much as was feasible and safe. This accelerated the digital transformation movement and is the focus of this book.
