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The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company.
List of contents
1. The Problem, 2. The Solution, 3. The Regulations, 4. The Technology, 5. The Funds, 6. The Company, 7. The Pitch, 8. The Accelerators, 9. The GTM Strategies, 10. The Growth
About the author
Sally Ann Frank, WW Lead – Health & Life Sciences | Microsoft for Startups
Sally leads the worldwide HLS strategy, programs and portfolio for Microsoft for Startups, an organization dedicated to accelerating the development of innovative, market-making companies. Through business strategy planning, go-to-market development, and technical excellence, she enables startups to achieve their short-term revenue goals and long-term visions. Previously, she was part of Microsoft’s IoT Solutions team, helping healthcare and life sciences companies use IoT to improve patient outcomes and efficiency. With more than 20 years in the technology industry, she is focused on business outcomes, helping providers, payers, medical device, pharmaceutical and life sciences companies use IoT, Machine Learning, AI and a variety of other Microsoft technologies to meet the changing demands of the healthcare industry. She earned an MBA from The George Washington University (Washington, DC), an MS in Systems Management from the University of Southern California and a BS in Marketing and Computer Science from Virginia Tech. She also earned a certificate in AI in Healthcare from MIT Sloan School of Management.
Summary
The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company.
