Whatsapp India Story - Inside the Digital Maya Sphere

WhatsApp is used by over half a billion people in India today in all fields. This book critically explores the social messaging app's rapid expansion in India and its growing influence.

List of contents

List of Figures x
Foreword xii
Acknowledgements xv
1 WhatsAppening India: The Message is the Medium 1
2 Social Messaging: The Theoretical Framework 24
3 Hello WhatsApp: Connecting Friends and Family 60
4 Politics and Elections: The Virtual Battleground 89
5 The Menace of Fake News: Beware the Forward 114
6 Regulatory Challenges: Crime and Punishment 146
7 WhatsApp and Disability: An Enabler? 178
8 Professionals and Messaging: Fatigue or Administrative Ease? 202
9 Doing Business, the Social Messaging Way 225
10 Conclusions: The WhatsApp Way of Life 250
Appendix 273
Index 278

About the author

Sunetra Sen Narayan is currently Professor at the Indian Institute of Mass Communications, New Delhi. She was awarded a Doctorate degree in Mass Communication from Pennsylvania State University, USA. Her areas of expertise include development, international communications and health and digital media. She is the author of Globalization and Television: A Study of the Indian Experience 1990-2010 (2014) and the co-editor of India Connected: Mapping the Impact of New Media (2016).
Shalini Narayanan straddles the worlds of academia and public service with her background as a communications scholar and Indian Information Service (IIS) officer. Since she took voluntary retirement from service in 2013, she has been engaged in academic and literary writing, training, teaching, and learning. She has two books, several academic papers and a collection of over 500 micro-stories to her name. She is the co-editor of India Connected: Mapping the Impact of New Media (2016).

Summary

WhatsApp is used by over half a billion people in India today in all fields. This book critically explores the social messaging app’s rapid expansion in India and its growing influence.

Product details

• Authors: Sunetra Sen Narayan, Sunetra Sen (Indian Institute of Mass Com Narayan, Narayan Sunetra Sen, Shalini Narayanan, Narayanan Shalini
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 13.02.2024
• EAN: 9781032574172
• ISBN: 978-1-0-3257417-2
• No. of pages: 284
• Subjects: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Social sciences (general); Media Studies, Cultural Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Anthropology / Cultural & Social, India, Digital lifestyle, Communication Studies, Asian History, Media studies: internet, digital media and society, Ethical & social aspects of IT, COMPUTERS / Social Aspects, HISTORY / Asia / South / India