Corporate Communication - Concepts and Practice

Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

List of contents

List of tables. Preface. 1 Understanding corporate communication 2 Media -Dynamics and Strategies 3 Corporate Reputation Management 4 Employee communication 5 Managing Government Relations 6 Writing for the Media and Media relations 7 Corporate communication in brand promotion 8 Corporate social responsibility 9 Financial communication 10 Crises communication 11 Corporate communication research 12 Laws and ethics in corporate communication. Index.

About the author

Jaishri Jethwaney, currently Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India, was Professor and Head of the Department of Advertising and Public Relations at the much acclaimed Indian Institute of Mass Communication where she taught for over two decades.

Summary

Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

Product details

• Authors: Jaishri Jethwaney, Jaishri (Ministry of Health & Family We Jethwaney, Jethwaney Jaishri
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 13.02.2024
• EAN: 9781032537238
• ISBN: 978-1-0-3253723-8
• No. of pages: 368
• Subjects: Humanities, art, music > History; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Business Communication / General, Business communication & presentation, Business communication and presentation