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There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.
List of contents
Part 1 Branding, Promotion, and Religious Media-Past and Present 1. From Logos to Logo and Back Again: Images as Transactional Objects in the History of Christian Devotion 2. Spiritual Healing for Sale: Medical Pluralism and the Commodification of Native American Healing Traditions 3. Rex Humbard, Psychographics, and the Hard Sell
Part 2 Politics and Religio-Marketing 4. Sharpiegate 5. Two Truths and a Lie: Unpacking PragerU's Hostile Rebrand of Climate Action in
Religion of Green 6. A Head for Politics:
Yarmulkes, Presidential Politics, and the Marketing of (Jewish) America 7. First Thoughts on a Second Qoming: Reading QAnon's Occult Economy Through the Works of Jean and John Comaroff
Part 3 Old Marketing in New Media 8. Faith-Centric Tiktoks: Promoting Religion through Personalized Experience and Engagement 9. Selling to "Smarties": The Marketing Strategies of a Social Justice Influencer 10. Marketing Mainline Campus Ministry: "God Loves Everyone, No Exceptions" 11. Inventing a Digital Evangelical Audience
Part 4 Spirituality and Multi-Level Marketing (MLM) 12. Live Your Best Life Now: Wellness, Spirituality, and Multi-Level Marketing in the Health Freedom Movement 13.
#BecauseofLuLaRoe: MLMs and the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry
Part 5 Cult Branding, Purpose Marketing, and the Body Politic 14. Drinking the Crossfit Kool-Aid: Cult Marketing Meets Functional Fitness 15. Purpose-Driven Food: Evangelical Diet Marketing and Conscious Capitalism
Part 6 Religion, Marketing, and the Spirit of Capitalism 16. Hinduism and the New Spirit of Capitalism: Vocational Theology in 21st-Century Spiritualist Self-Improvement Literature 17. Vintage not Retro: The Secondhand Social Life of Christian Material Culture 18. (Not) Marketing Atheism: A Conversation with Gregory Epstein
About the author
Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), United States.
Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, United States.
Summary
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.
