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List of contents
Preface; Acknowledgements; 1. The Imperative for Business Model Innovation; 2. Business Models and Creating Markets; 3. Organisational Structure and Leadership; 4. Digital Technologies and Transformation; 5. Digital Platforms and Ecosystems; 6. Small- and Medium-Sized Enterprises and Start-Up Business Models; 7. Sustainability and Business Models; 8. Business Models for Socio-Economic Development; 9. Conduct Risk and Business Models; 10. Conclusion; References; Index.
About the author
Chander Velu is Professor of Innovation and Economics in the Institute for Manufacturing (IfM) at the Department of Engineering, University of Cambridge. He also heads the Business Model Innovation Research Group at the IfM. Professor Velu is a Fellow at Selwyn College, Cambridge, a Fellow of the Institute of Chartered Accountants in England and Wales and a Senior Fellow at The Conference Board. Prior to joining the IfM, he was a member of the faculty at Cambridge Judge Business School. He has also worked as a consultant with PricewaterhouseCoopers and Booz Allen & Hamilton in London.4.
Summary
The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.
