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Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small- and medium-sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four parts, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs.
Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, discussion questions, a learning activity, references, and further reading. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints on how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving, and alternative generation.
This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management, and business, as well as for professional development programs.
For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings, and external resources, all available online.
List of contents
Introduction; Case Preparation and Analysis for Students; Part 1 Resilience and Recovery Case 1 Pivoting in the Tourism Sector: COVID-19 Case 2 A Case of Resilience and Agility: The Craigdarroch Castle Case 3 A Sudden Inhospitable Situation: The Everglade Hotel Case 4 Tourism Resort Employers and Employees Adapt to Pandemic Uncertainty; Part 2 Sustainable Tourism in Context Case 5 Rural Tourism Growth in Ghalegaun, Nepal Case 6 A Sustainable Tourism Plan and Rebrand for Lagos, Nigeria Case 7 Local I'a: A Social Enterprise Makes a Big Impact on a Small Scale; Part 3 Operations Management Case 8 The Peak Hotel: The Challenge of Succession and Family Firm Continuity Case 9 Marketing Strategy for Business Recovery: Tours of Exploration, a Travel Agency Case 10 Here's a Tip: Paying It Forward May Backfire at Oven and Tap Case 11 Street Food in Ho Chi Minh City: Managing High Demand Case 12 A Story of Resilience at the Restaurant Comida Corrida; Part 4 Events and the Visitor Experience Case 13 Game, Set, and Match: Increasing the Economic Impact of a Tennis Tournament in Eastbourne, England Case 14 From Visitors to Trusted Messengers: Encouraging Climate Change Action through Post-visit Action Resources Case 15 The Local Wild Food Challenge: Translating a Chef's Passion for Wild Food into a Sustainable Event
About the author
Rebecca Wilson-Mah, EdD, is an associate professor in the School of Tourism and Hospitality Management and program head for the MA in tourism management at Royal Roads University, Canada. An award-winning case writer and reviewer, Rebecca creates applied, accessible, and authentic learning experiences with a particular focus on teaching with cases.
Summary
Tourism and Hospitality Management in Practice is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world.
