Digital Innovation Strategy

"With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations"--

List of contents

Part I. Introduction: 1. What is Special about Digital Business Innovation?; 2. Digital Disruption; 3. Disruptive Communication Networks; Part II. Information Products and Sources: 4. Production of Information Goods; 5. Pricing of Information; 6. Consumption of Information; 7. Building and Commercializing Data Assets; 8. Business Model Design for Information Goods; Part III. Networks: 9. Networks and Systems; 10. Network Competition; 11. Platform Strategies; Part IV. Organizing Digital Innovations: 12. The Inverted Firm; 13. Digital Business Models; 14. Business Model Framework; Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model; 16. Sources of Competitive Advantage in Digital Ecosystems; 17. Intellectual Property Rights and Digital Technologies.

About the author

Aija Leiponen is a professor of Strategy and Business Economics in the Cornell University SC Johnson College of Business. She is an internationally renowned scholar of innovation and technological change. Straddling the fields of economics and strategic management, her work on digital innovation has been published in leading academic outlets and management reviews and has influenced both digital policy and managerial practice.

Product details

• Authors: Aija Leiponen, Aija (Cornell University Leiponen
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 21.12.2023
• EAN: 9781009208987
• ISBN: 978-1-0-0920898-7
• No. of pages: 322
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, Business innovation, Organizational theory & behaviour, E-commerce: business aspects, business strategy, Organizational theory and behaviour, Entrepreneurship / Start-ups, For graduate / post-graduate and equivalents