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This book examines what it means to be an ongoing supplier of content and how to become one in the marketplace. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises.
List of contents
Chapter 1. Storytelling and Technology Chapter 2. The Basics – What You Need to Know Chapter 3. Starting Up Chapter 4. Basics of Business Plans and Operating Plans Chapter 5. Business Development Chapter 6. Monetizing Rights, Managing Revenue Streams Chapter 7. Ethics and Social Responsibility Chapter 8. Mistakes to Avoid Chapter 9. Conclusion
About the author
Steve Levitan the sole owner of Protocol Entertainment Inc, founded in 1993 - which devotes itself to excellence in the development, financing and production of series, mini-series and movies for the North American and international markets. He is also one of Canada's most reputable entertainment lawyers. Since 2012, Levitan has also been an instructor at Toronto Metropolitan University’s RTA School of Media and its Creative Industries School as well as Sheridan College’s Pilon School of Business. He is a registered mediator for cultural industries.
Summary
This book examines what it means to be an ongoing supplier of content and how to become one in the marketplace. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises.
