Karel Jan Alsem, Karel Jan (Hanze University of Applied Scie Alsem - Strategic Marketing Planning - A Step-By-Step Approach

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Karel Jan Alsem, Karel Jan (Hanze University of Applied Scie Alsem

Strategic Marketing Planning - A Step-By-Step Approach

English · Paperback / Softback

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Description

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Summary

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Product details

Authors Karel Jan Alsem, Karel Jan (Hanze University of Applied Scie Alsem
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Paperback / Softback
Released 01.11.2023
 
EAN 9781032463834
ISBN 978-1-0-3246383-4
No. of pages 458
Subjects Social sciences, law, business > Business > Economics

Advertising, Business & Economics / General, Economics, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industrial Management, Sales & marketing management, business strategy, Sales and marketing management

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