Applied Communication Research Methods - Getting Started As a Researcher

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

List of contents

1. Basic Principles of Research and a Guide to Using This Book 2. Basic Concepts of Research 3. Scholarly Research and the Creation of Knowledge 4. Ethical Research 5. Concept Explication and Measurement 6. Sampling 7. Effective Measurement 8. Validity 9. Studying People quantitatively 10. Studying people qualitatively 11. Analyzing texts and other artifacts 12. Reliability and subjectivity 13. Descriptive Statistics 14. Estimation and Inference 15. Bivariate and Multivariate Statistics

About the author

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.
Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

Summary

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Product details

• Authors: Michael Boyle, Michael Schmierbach Boyle, Boyle Michael, Mike Schmierbach
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 10.11.2023
• EAN: 9781032328065
• ISBN: 978-1-0-3232806-5
• No. of pages: 316
• Subjects: Humanities, art, music > History; Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Research, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Statistics, Communication Studies, Social research & statistics, Social research and statistics