Two But Rule - Turn Negative Thinking Into Positive Solutions

Revitalize your team's creativity and overcome negativity with this inspiring guide to building unstoppable momentum for your transformative ideas
 
In today's high-stakes world of R&D and innovation, the difference between a groundbreaking idea and a stagnant project often rests on your team's approach to criticism and opposition. John Wolpert, a seasoned tech innovator, brings you The Two But Rule: Turn Negative Thinking Into Positive Solutions, a revolutionary guide to turning skepticism into a powerful catalyst for innovation.
 
In The Two But Rule veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you--and your organization--unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. Momentum Thinking offers a lifeline for leaders whose teams are trapped in counterproductive criticism cycles, offering a refreshing, easy-to-understand, and engaging alternative to the toxic positivity that plagues so many organizations.
 
You'll discover how to address criticisms like "But that's too expensive" or "But that won't work" and use them to refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find:
* Innovative Problem-Solving Strategies: Learn how to convert team criticism into innovative solutions and opportunities.
* Tips for Countering Toxic Positivity: Navigate beyond blind optimism to embrace diverse perspectives, enhancing problem-solving.
* Engaging and Practical Advice: Implement the intoxicatingly fun "Two But Rule" for immediate positive impact on your team dynamics.
* Ways to Encourage Innovation at Any Level: Foster a culture of positive contribution and creative momentum whether you're managing a small team or leading a large organization.
Designed for managers seeking to enhance their team's creative processes, executives navigating complex challenges, or any team member striving to contribute positively without being sidelined, The Two But Rule will fundamentally change your approach to teamwork and innovation, transform your team's dynamics, and pave the way for breakthrough success in your organization.

List of contents

Introduction xi
 
Part 1 Momentum Thinking Essentials 1
 
Chapter 1 Embracing Your But 3
 
Our Broken Buts 5
 
Two But Basics 7
 
Stating the 1But 9
 
Stating the Because 11
 
Stating the 2But 12
 
Elon Musk's Fuzzy But 13
 
Chapter 2 No Buts Allowed 17
 
The Tragic Buts of Facebook and Lehman Brothers 18
 
The No- Buts Policy Makes Dumb Ideas Stupid: Ask Coke 19
 
Spanx, Adobe, and the 1But Winner 20
 
We Need Bolder Buts 22
 
Building Braver Buts 24
 
The Science of Buts 26
 
Waiting for the Quantum But 27
 
Saving But- Head 28
 
Rescuing 1But- Guy 30
 
Chapter 3 This Book Saved My But 31
 
Chapter 4 Getting Your But in Shape 35
 
The Pain in Your But 36
 
What's Behind Your But 38
 
Best Buy's Big Buts 39
 
Uber's Bigger Buts 41
 
Chapter 5 Advanced Butology 45
 
Gnarly Buts 45
 
Chain of Buts 48
 
Rediscovering Your But 53
 
Proteins Got a Brand New But 54
 
Hidden Buts 56
 
Chapter 6 Bad Buts 59
 
Lewis and Clark's Historic Buts 60
 
Cheating Buts 63
 
Volkswagen's Gassy But 64
 
Don't Be a Lazy But 66
 
Don't Argue with Your But 66
 
Part 2 The Two But Rule in Practice 69
 
Chapter 7 The Social Life of Buts 71
 
Drunken Buts 72
 
The Gaps in Your But 73
 
Exposing Your But 75
 
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Chapter 8 Playing with Your But 79
 
Timing Your But 82
 
Butting In 84
 
The Odious But 85
 
The Empathetic But 86
 
The But of an Ass 87
 
Chapter 9 Old Buts and New Buts 89
 
Airbnb and Paul Graham's Old But Breakthrough 90
 
Runaway Buts 92
 
The End of Buts 95
 
Chapter 10 Putting Your But to Work 97
 
Leaning Into Your But 99
 
Five Buts 101
 
The Two But Retrospective 103
 
Chapter 11 Managing Your But 105
 
2But Tools 106
 
Two But Notation 107
 
Artificial Buts 107
 
Two-But Buddy 109
 
Protecting Your Buts 111
 
Teaching AI to Embrace Its But 112
 
Part 3 Life's Big Buts 113
 
Chapter 12 You and Your But 115
 
Everyday Buts 116
 
Fixing the Fan 117
 
Surviving Parenting Purgatory 118
 
Changing Careers 120
 
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Chapter 13 Business Buts 129
 
Running a Small Business Is a Pain in the But 129
 
Calendly and the Many Buts of Starting a Business 133
 
Where to Sit Your Buts 138
 
Chapter 14 Product and Technology Buts 145
 
The 2B Product Review 146
 
Who Owns Your But Online? 146
 
Product Feature Creep 151
 
Regulating AI 155
 
Chapter 15 Buts in Conflict 163
 
Solon, Father of Buts 163
 
Big Government's Budget Buts 168
 
Chapter 16 Saving the World...with Your But 175
 
Windy Buts 176
 
Plastic Buts 178
 
Chapter 17 The Rear End 193
 
The Buts We Leave Behind 194
 
Embrace Yourself 194
 
All Your Wonderful Buts 195
 
Acknowledgments 197
 
About the Author 199
 
Index 201

About the author

JOHN WOLPERT has founded companies, R&D consortia, and open source organizations in his decades-long career, from the early days of the Web to the rise of artificial intelligence. John has served as a CEO, a product executive, and a writer featured in Harvard Business Review, Forbes, and the popular newsletter and podcast, 2Buts.com. But the title that describes him best is Seeker of Awesomeness. It's a role that taught him not to ignore obstacles or hide from problems but to embrace them.

Summary

Revitalize your team's creativity and overcome negativity with this inspiring guide to building unstoppable momentum for your transformative ideas

In today's high-stakes world of R&D and innovation, the difference between a groundbreaking idea and a stagnant project often rests on your team's approach to criticism and opposition. John Wolpert, a seasoned tech innovator, brings you The Two But Rule: Turn Negative Thinking Into Positive Solutions, a revolutionary guide to turning skepticism into a powerful catalyst for innovation.

In The Two But Rule veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you--and your organization--unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. Momentum Thinking offers a lifeline for leaders whose teams are trapped in counterproductive criticism cycles, offering a refreshing, easy-to-understand, and engaging alternative to the toxic positivity that plagues so many organizations.

You'll discover how to address criticisms like "But that's too expensive" or "But that won't work" and use them to refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find:
* Innovative Problem-Solving Strategies: Learn how to convert team criticism into innovative solutions and opportunities.
* Tips for Countering Toxic Positivity: Navigate beyond blind optimism to embrace diverse perspectives, enhancing problem-solving.
* Engaging and Practical Advice: Implement the intoxicatingly fun "Two But Rule" for immediate positive impact on your team dynamics.
* Ways to Encourage Innovation at Any Level: Foster a culture of positive contribution and creative momentum whether you're managing a small team or leading a large organization.
Designed for managers seeking to enhance their team's creative processes, executives navigating complex challenges, or any team member striving to contribute positively without being sidelined, The Two But Rule will fundamentally change your approach to teamwork and innovation, transform your team's dynamics, and pave the way for breakthrough success in your organization.

Product details

• Authors: John Wolpert, John (Tacitpath) Wolpert
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 15.01.2024
• EAN: 9781394221080
• ISBN: 978-1-394-22108-0
• No. of pages: 224
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Business administration; Ratgeber Wirtschaft, Business & management, Wirtschaft u. Management, Business Self-Help, Wirtschaft /Ratgeber