Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

List of contents

1. Reputation ​ – importance to the modern organization 2. Areas which determine the reputation of family businesses 3. The concept of family business reputation management 4. Family business reputation management 5. Evaluation, conclusions and recommendations for family business reputation management

About the author

Zdzisława Dacko-Pikiewicz is Professor of Applied Sciences and Rector at WSB University, Poland.

Summary

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

Product details

• Authors: Zdzisawa (Wsb University Dacko-Pikiewicz, Zdzisława Dacko-Pikiewicz
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2023
• EAN: 9781032127798
• ISBN: 978-1-0-3212779-8
• No. of pages: 228
• Series: Routledge Studies in Management, Organizations and Society
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Economics / General, Economic systems and structures, Economic systems & structures