Place Event Marketing in the Asia Pacific Region - Branding and Promotion in Cities

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

List of contents

1. Introduction 2. When Ordinary Life Becomes Extraordinary: The Branding of Hangzhou, China during the 2016 G20 Summit 3. Branding Shanghai as a Global City Through China Shanghai International Arts Festival 4. Events Across ASEAN: Product-Oriented Regeneration and Value-Added Image Promotion 5. Brand Association With a Participant Sporting Event: The Case of the Okinawa Marathon in Japan 6. The Socio-Economic and Branding Impacts of an International Sporting Event in Japan: Le Tour de France Saitama Criterium 7. From Religious Festival to Cultural Carnival: Durga Puja and the City Branding of Kolkata, India 8. Film, Fashion, Events and City Branding of Mumbai, India 9. "It’s Coming Home!": Leveraging Legacies in the City of Sails 10. Conclusions

About the author

Waldemar Cudny is an Associate Professor in Faculty of Geographical Sciences at The University of Lodz, Poland. He specialises in urban, tourism geography, and event studies. His publications include such books as City Branding and Promotion: The Strategic Approach and Urban Events, Place Branding and Promotion: Place Event Marketing.

Summary

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

Product details

• Authors: Waldemar Cudny
• Assisted by: Waldemar Cudny (Editor), Cudny Waldemar (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2023
• EAN: 9781032061016
• ISBN: 978-1-0-3206101-6
• No. of pages: 182
• Series: Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Hospitality industry, SOCIAL SCIENCE / Human Geography, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Sales & Selling / General, SOCIAL SCIENCE / Holidays (non-religious), Sociology: sport & leisure, Sociology: sport and leisure, Sales & marketing, Human Geography, Sales and marketing, Tourism industry, Hospitality, sports, leisure and tourism industries, Events management industry, Events management industries, Tourism geography