Sales Management - A Research Overview

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Summary

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Product details

• Authors: Kenneth Le Meunier-FitzHugh, Kenneth (University of East A Le Meunier-Fitzhugh, Kieran Sheahan
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 02.06.2023
• EAN: 9781032003825
• ISBN: 978-1-0-3200382-5
• No. of pages: 92
• Series: State of the Art in Business Research
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management