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This volume meditates on the meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse.
List of contents
Contents
List of figures Formal acknowledgmentsINTRODUCTION1. LEGITIMATION AND MULTIMODALITY IN DISCOURSE: KEY FIGURES AND CONCEPTS Aristotle
Bourdieu
Foucault
Latour
Orwell and Chomsky
Critical Discourse Analysis ~ Critical Discourse Studies
Van Dijk
Van Leeuwen
2. THEORETICAL FRAMEWORK Introduction
Analytical Gap
Blending Theoretical Approaches
Theoretical Framework
Key Notions and Terms
3: LEGITIMATION Introduction
Rationality
Rationality and Legitimation
Dichotomies and Dualisms
Irrationality
Irrationality and Legitimation
Legitimating the Irrational
Rationality and Legitimation in Romanticism
Rationality and Legitimation in Modernism
Mythology and Legitimation
Technology and Legitimation
4: LEGITIMATION, MODE, GENRE, AND CONTEXT: THE COMPLEXITY OF THE POLITICAL AD The Transferability of the Arts
Dada and Surrealism: Their Politics and Paradoxical Legacy The Russian Avant-Garde, Eisenstein and Soviet cinema Adorno, Eisler, and the De-legitimation of Mass Cultural Products Inverted Modal Salience and Music
Introduction Genre of Political Ads Legitimation by the Multimodal Affordances of a Speech 'Yes We Can' (2008) Multimodal Re-contextualisation in a Supporting Role Legitimation through Genres
Background 'Don't Vote Alone' (2008) Legitimation through Multimodally Realised Genre and Register Legitimation and Semiotic Simultaneity
Background 'Don't Know Much' (2008) Legitimation through Semiotic Simultaneity Conclusion
5: NATURALLY Introduction
Persuasion, Naturalisation, and Bourdieu
The Expedience of Uncertainty
'Daisy' (1964): Emotional Advertising
Unmodern Resonances
Children in/as Nature
Children and Politicians Children and Innocence 'Icecream' (1964): Protecting Childhood 'Dangerous World' (2000), 'Changing World' (2004), and 'Ashley's Story' (2004): Childhood Threatened Deciphering the Body Child as Savage'Poverty' (1964), 'The Threat' (1996): Childhood Changed Metaphorical Nature
'Victory' (2004) Metaphor and Multimodality 'Bear' (1984) 'Wolves' (2004) 'Polar Bears' (2008) and 'Wolves (II)' (2008) Nature as Environment
'Orbiting' (1984) 'National Parks' (1956) 'Harbor' (1988) and 'Bay' (1988) 'Matters' (2000) Theoretical Framework Applied
'The Threat' (1996), Dole 'Matters' (2000), Gore Typology
6: SELLING SCOTTISH INDEPENDENCE Introduction
'Two Futures' (2013)
Legitimation and National Identity
Analysis
Multimodal Resources Pragma-strategic Level Justificatory Schema Legitimation as a Process Legitimation as a Quality Discourse-Historical Moral Evaluation 7. LEGITIMATION IN OTHER DISCIPLINES AND CONTEXTS Cartography
Communication with Hazard Maps in Central America Organization and Management Studies
The Law
Critical Legal Studies The Heat of Passion Doctrine 'Adequate Provocation' and the 'Reasonable Man' Fear, Anger, and Agency Incitation Ad: 'Willie Horton', Hate as strategyLiterature
'Measure for Measure': Legitimation and the Law Literature = Legitimate? Art
Art and Value Art and the Body 8. TRUTH AND LEGITIMATION Truth and Expertise
Truth, Truths, and Lies
Free Speech, 'Safe Spaces', Algorithms and Echo Chambers
POSTSCRIPT
About the author
Rowan R. Mackay is Assistant Professor of English at the Chinese University, Hong Kong. Working at the crossroads of political language, social semiotics, and identity politics, previous publications have analysed the politics of Scotland, gender debates and how they can be analysed sensitively, and the role of irony within senior management teams.
Summary
This volume meditates on the meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse.
