Nation Branding in Europe

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

List of contents

1. Introduction 2. Germany 3. France 4. UK 5. Italy 6. Spain 7. Russia 8. Sweden 9. Poland 10. The Netherlands 11. Ireland 12. Portugal 13. Estonia

About the author

João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.

Summary

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

Product details

• Authors: Joao Freire
• Assisted by: João Freire (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2023
• EAN: 9780367540142
• ISBN: 978-0-367-54014-2
• No. of pages: 110
• Series: Routledge Focus on Nation Branding
• Subjects: Humanities, art, music > Education > Social education, social work; Social sciences, law, business > Business > Miscellaneous; Europe, Travel & holiday guides, TRAVEL / Europe / General, Travel and holiday guides