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Now in its 11th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches.
Using a traditional step-by-step approach combined with up-to-date communication theory, this no-frills textbook allows students to prepare, practice, and present speeches. This new edition places greater emphasis on the skills needed to communicate effectively both online and offline. It analyses the similarities and differences between in-person speaking and online video conferencing and explores technical online attributes such as best Zoom protocols. This new edition also provides a deeper focus on the ethics and ethical implications associated with communicating in public and assesses issues such as trustworthiness, integrity, and respect for others.
A valuable resource in the traditional, online, or hybrid classroom, this is an essential textbook for general courses in public speaking and speech communication and composition.
Online resources for instructors include a fully updated test bank and an Instructor's Manual containing learning objectives and discussion questions. They are available online at https://www.routledge.com/9781032502700.
List of contents
1. Speech Communication 2. Audience Analysis 3. Determine Your Purpose and Subject 4. The Introduction and Conclusion 5. Gathering Supportive Material 6. Supporting Your Ideas 7. Organizing the Body of Your Speech 8. Delivering Your Speech 9. Informing 10. Persuasion 11. Group Communication 12. Speaking Online 13. The Tech Savvy Leader
About the author
Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee and Milwaukee Area Technical College, USA, where he served as department chair.
Jason Schmitt is Professor of Communication, Media and Design and Associate Dean for the School of Arts and Sciences at Clarkson University, USA.
Summary
Now in its 11th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches.
