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Top tech companies have realized that technology's survival requires more developers; it requires designers. That's fundamentally changed the role of designers. This book shows designers how to lead inside today's tech industry, steer the direction of projects; be the glue between technology and customers, and change how designed is valued.
List of contents
1. DesignedUp traits 2. Design agency life vs large consultancy life 3. Design leader in an agile consultancy world4. Proving the power and value of design 5. Don’t become the worst version of yourself 6. Up your influence 7. One final note
About the author
Emma Carter is a seasoned design leader with more than two decades of experience in design and innovation across various industries. She has witnessed, and adapted to, the evolution of design as it has embraced the fast-paced tech industry and continued to solve problems for humans.
Emma successfully led an award-winning design agency in the UK, before embarking on a new and rather sunnier chapter in Brisbane, Australia. During her tenure as a Principal Experience Designer at leading global technology consultancy, Thoughtworks, she spent nearly a decade assisting clients in elevating their design maturity by driving a customer-centric approach to problem-solving and leading cross-functional agile teams to think from the user's perspective.
As a regular speaker at conferences and events, Emma shares her expertise and inspires audiences to embrace the power of design. Driven by her unwavering commitment to creating better experiences through design. Emma Carter brings her unique blended experience of branding, visual design, experience design and agile delivery to the forefront. She propels organisations forward, fostering design maturity and ensuring they embrace the full spectrum of design's transformative value.
Summary
Top tech companies have realized that technology's survival requires more developers; it requires designers. That’s fundamentally changed the role of designers. This book shows designers how to lead inside today's tech industry, steer the direction of projects; be the glue between technology and customers, and change how designed is valued.
