Leading in Analytics - The Seven Critical Tasks for Executives to Master in Age of Big Data

Informationen zum Autor JOSEPH A. CAZIER, PHD, CAP (Certified Analytics Professional) is the Associate Director of the Center for AI and Data Analytics (AIDA), a Clinical Full Professor at Arizona State University and Emeritus Full Professor from Appalachian State University. Cazier also served as the chief analytics officer for HiveTracks.com, chair of the international working group for bee data standardization and is an editor for the Data and Analytics for Good journal. Cazier also served as vice chair for the development of the book's companion executive education course, Leading in Analytics, offered by the Professional Development Academy, where participants can hear directly from many of the experts interviewed for this book. Klappentext A step-by-step guide for business leaders who need to manage successful big data projectsLeading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to execution. You'll learn which aspects of the project to pay attention to, the right questions to ask, and how to keep the project team focused on its mission to produce relevant and valuable project. As an executive, you can't control every aspect of the process. But if you focus on high-impact factors that you can control, you can ensure an effective outcome. This book describes those factors and offers practical insight on how to get them right.Drawn from best-practice research in the field of analytics, the Manageable Tasks described in this book are specific to the goal of implementing big data tools at an enterprise level. A dream team of analytics and business experts have contributed their knowledge to show you how to choose the right business problem to address, put together the right team, gather the right data, select the right tools, and execute your strategic plan to produce an actionable result. Become an analytics-savvy executive with this valuable book.* Ensure the success of analytics initiatives, maximize ROI, and draw value from big data* Learn to define success and failure in analytics and big data projects* Set your organization up for analytics success by identifying problems that have big data solutions* Bring together the people, the tools, and the strategies that are right for the jobBy learning to pay attention to critical tasks in every analytics project, non-technical executives and strategic planners can guide their organizations to measurable results. Zusammenfassung A step-by-step guide for business leaders who need to manage successful big data projectsLeading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to execution. You'll learn which aspects of the project to pay attention to, the right questions to ask, and how to keep the project team focused on its mission to produce relevant and valuable project. As an executive, you can't control every aspect of the process. But if you focus on high-impact factors that you can control, you can ensure an effective outcome. This book describes those factors and offers practical insight on how to get them right.Drawn from best-practice research in the field of analytics, the Manageable Tasks described in this book are specific to the goal of implementing big data tools at an enterprise level. A dream team of analytics and business experts have contributed their knowledge to show you how to choose the right business problem to address, put together the right team, gather the right data, select the right tools, and execute your strategic plan to produce an actionable result. Become an analytics-savvy executive with this valuable book.* Ensure the success of analytics initiatives, maximize ROI, and draw value from big data* Learn to define success and failure in analytics and big ...

List of contents

Foreword by Dr. Tim Rahschulte xi
 
Acknowledgments xv
 
Introduction: The Last Analytics Mile 1
 
The Last Mile to Analytics Success 1
 
Expert Contributors 4
 
Task 0 Analytics Leadership 11
 
Knowledge Begins in Failure 12
 
From Failure to Success 17
 
The Seven Tasks for Analytics Success 22
 
Chapter Summary and Exercises 24
 
Task 1 The Problem 27
 
Solve the Right Problem 28
 
The DAD Framework for Analytics Action 28
 
Finding Valuable Problems to Solve 39
 
The Problem Statement 45
 
Checking for Project Viability 50
 
Prioritizing Viable Projects 52
 
Chapter Summary and Exercises 54
 
Task 2 The Team 61
 
Building a Winning Analytics Team 62
 
Building and Managing Your Team 73
 
Managing the Technical Team 81
 
Engaging Your Team 86
 
Chapter Summary and Exercises 89
 
Task 3 The Data 91
 
Amorphous Asset 92
 
Understanding Data's Value 92
 
Identifying Valuable Data 97
 
Harnessing Data's Value 101
 
A Few Vs to Enhance Value 107
 
Quality Data 114
 
Chapter Summary and Exercises 121
 
Task 4 The Tools 125
 
Analytics Mindset 126
 
Executives' Role in Tools 127
 
Categories of Analytics 131
 
Predictive Analytics Tools 146
 
Prescriptive Analytics Tools 151
 
Tool Synergies 155
 
Limits of Analytics Tools 157
 
Chapter Summary and Exercises 158
 
Task 5 Execution 161
 
Execute = Action 162
 
Process 163
 
People 177
 
Problems 186
 
Chapter Summary and Exercises 189
 
Task 6 Analytics Maturity 191
 
Defining Analytics Maturity 192
 
Visualizing Analytics Maturity 194
 
Growing Analytics Maturity 210
 
Tools for Maturity 218
 
Chapter Summary and Exercises 225
 
Task 7 Responsible Analytics 227
 
Our Analytics Responsibility 228
 
Analytics Discernment 229
 
INFORMS Ethical Guidelines 232
 
Analytics for Good 241
 
Being Responsible for Our Analytics Future 248
 
Chapter Summary and Exercises 261
 
Conclusion: Crossing the Last Mile 265
 
We Must Cross It Together 265
 
Additional Learning Opportunities 268
 
Lasting Principles for Success 269
 
Afterword: Dr. Karl Kempf's Legacy 271
 
Pioneering Analytics with Formula One Racing 271
 
Teaching Superman to Fly 273
 
Automating Aerospace Manufacturing 273
 
Making Better Decisions at Intel 273
 
Author's Tribute 274
 
About the Author 275
 
Why Read Leading in Analytics 277
 
Author Index 279
 
Subject Index 283

Product details

• Authors: Appal, Joseph A Cazier, Joseph A. Cazier, Joseph A. (Arizona State University Cazier
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 26.10.2023
• EAN: 9781119800415
• ISBN: 978-1-119-80041-5
• No. of pages: 320
• Series: SAS Institute Inc; Wiley and SAS Business Series
• Subjects: Natural sciences, medicine, IT, technology > Mathematics; Social sciences, law, business > Business > Management; Statistik, Big Data, Data Mining, Statistics, Data Mining Statistics