Think Like a UX Researcher - 2nd Edition

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team's UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Product details

• Authors: Philip Hodgson, Hodgson Philip, David Travis, David (System Concepts Travis, Travis David
• Publisher: CRC Press
• Languages: English
• Product format: Paperback / Softback
• Released: 26.07.2023
• EAN: 9781032478487
• ISBN: 978-1-0-3247848-7
• Dimensions: 151 mm x 229 mm x 20 mm
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing; Software Engineering, COMPUTERS / Internet / General, COMPUTERS / User Interfaces, COMPUTERS / Software Development & Engineering / General, Internet: general works, User interface design & usability, Internet Guides & Online Services, Databases & the Web, Databases and the Web, Internet guides and online services, Web graphics and design, Web graphics & design, COMPUTERS / Internet / Web Services & APIs, COMPUTERS / Internet / Web Design, User interface design and usability, COMPUTERS / Database Administration & Management