Starting & Running a Business All-In-One for Dummies - Uk - Uk Edition

Informationen zum Autor Colin Barrow is a strategic advisor to business owners and the author of over 30 books in the fields of entrepreneurship, business management, and international property development. Previously, he spent ten years at the helm of the Enterprise Group at Cranfield School of Management, where he led the team that developed the Business Growth Programme. Klappentext Get well on your way to business successStarting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don't have to bounce from book to book as you learn. And it's all written in simple terms anyone can understand. You'll be flipping that sign around to open up shop any day now!* Get UK-specific advice on structuring and launching your own business* Learn the most effective methods of marketing, virtually and otherwise* Keep your books in order and find success in your first year of business* Write a stellar business plan and hire good people to keep your business goingThis book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends. Zusammenfassung Get well on your way to business successStarting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don't have to bounce from book to book as you learn. And it's all written in simple terms anyone can understand. You'll be flipping that sign around to open up shop any day now!* Get UK-specific advice on structuring and launching your own business* Learn the most effective methods of marketing, virtually and otherwise* Keep your books in order and find success in your first year of business* Write a stellar business plan and hire good people to keep your business goingThis book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends. Inhaltsverzeichnis Introduction 1 Book 1: Laying the Groundwork 5 Chapter 1: Preparing for Business 7 Chapter 2: Arranging the Foundations 27 Chapter 3: Can You Do the Business? 47 Chapter 4: Preparing the Business Plan 59 Chapter 5: Establishing Your Starting Position 77 Chapter 6: Researching Your Customers and Competitors 89 Book 2: Sorting Out Your Finances 123 Chapter 1: Finding the Money 125 Chapter 2: Seeking Alternative Funding 149 Chapter 3: Figuring Out the Figures 165 Chapter 4: Budgeting for Beginners 185 Book 3: Finding and Managing Staff 199 Chapter 1: Staying on the Right Side of the Law 201 Chapter 2: Finding and Interviewing Job Candidates 213 Chapter 3: Employing People Successfully 235 Chapter 4: Disciplining and Dismissing Staff 251 Chapter 5: Inspiring Employees to Better Performance 267 Chapter 6: Coaching and Development 285 Chapter 7: Becoming an Expert at Performance Appraisal and Management 299 Book 4: Keeping on Top of the Books...

List of contents

Introduction 1
 
Book 1: Laying the Groundwork 5
 
Chapter 1: Preparing for Business 7
 
Chapter 2: Arranging the Foundations 27
 
Chapter 3: Can You Do the Business? 47
 
Chapter 4: Preparing the Business Plan 59
 
Chapter 5: Establishing Your Starting Position 77
 
Chapter 6: Researching Your Customers and Competitors 89
 
Book 2: Sorting Out Your Finances 123
 
Chapter 1: Finding the Money 125
 
Chapter 2: Seeking Alternative Funding 149
 
Chapter 3: Figuring Out the Figures 165
 
Chapter 4: Budgeting for Beginners 185
 
Book 3: Finding and Managing Staff 199
 
Chapter 1: Staying on the Right Side of the Law 201
 
Chapter 2: Finding and Interviewing Job Candidates 213
 
Chapter 3: Employing People Successfully 235
 
Chapter 4: Disciplining and Dismissing Staff 251
 
Chapter 5: Inspiring Employees to Better Performance 267
 
Chapter 6: Coaching and Development 285
 
Chapter 7: Becoming an Expert at Performance Appraisal and Management 299
 
Book 4: Keeping on Top of the Books 313
 
Chapter 1: Recording the Financial Facts 315
 
Chapter 2: Managing Your Tax Position 331
 
Chapter 3: How Investors Read a Financial Report 343
 
Book 5: Marketing and Advertising Your Wares 361
 
Chapter 1: Taking a Closer Look at Customers 363
 
Chapter 2: Defining Your Business Mission, Vision, Objectives and Values 377
 
Chapter 3: Marketing and Selling Your Product or Service 383
 
Chapter 4: Creating and Placing Ads 413
 
Chapter 5: Public Relations and Publicity 441
 
Chapter 6: Doing Business Online 457
 
Chapter 7: Social Media Engagement 485
 
Book 6: Growing and Improving Your Business 519
 
Chapter 1: Thinking Strategically 521
 
Chapter 2: Managing More than One Product 543
 
Chapter 3: Improving Your Company's Performance 575
 
Chapter 4: Franchising for Growth 589
 
Chapter 5: Funding Expansion 597
 
Chapter 6: Becoming a Great Manager 611
 
Index 627

Product details

• Authors: Colin Barrow, Colin (Cranfield School of Management) Barrow, Barrow Colin
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 13.09.2023
• EAN: 9781394201655
• ISBN: 978-1-394-20165-5
• No. of pages: 688
• Subjects: Guides > Law, job, finance; Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Management; Startup, Start-up, Business & management, Klein- und Mittelbetrieb, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung