Music Export Business - Born Global

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.
In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain

Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.
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List of contents

1 Introduction
2 The economics of music exports
3 Music entrepreneurs and export readiness
4 Networking at music industry export events
5 Case study: Australia
6 National case studies, export schemes and policy
7 Born global?
Appendix 1: Interview list
Appendix 2: Australian Music Industry Exports Survey
Appendix 3: Music export snapshots

Summary

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.

Report

"A foundational examination of this important new direction in the popular music industry that is a worthy roadmap for future research." Heather McDonald, The Journal of Arts Management, Law, and Society

Product details

• Authors: Stephen Chen, Stephen Homan Chen, Shane Homan, Homan Shane, Tracy Redhead, Richard Vella, Vella Richard
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 09.01.2023
• EAN: 9780367744632
• ISBN: 978-0-367-74463-2
• No. of pages: 218
• Series: Routledge Research in the Creative and Cultural Industries
• Subjects: Guides > Sport > General, dictionaries, handbooks, yearbooks, history; Humanities, art, music > Art > Theatre, ballet; Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, MUSIC / Reference, MUSIC / Business Aspects, LAW / Commercial / International Trade, Sports training & coaching, Music Industry, Sports training and coaching