Educating the Consumer-Citizen - A History of the Marriage of Schools, Advertising, and Media

Informationen zum Autor Joel Spring Klappentext First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company. Zusammenfassung This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how, from the early 19th century through to the present, the combined endeavours of schools, advertising and media have led to the creation of a consumerist ideology. Inhaltsverzeichnis Contents: Preface. Horace Mann Meets the Wizard of Oz. Liberation With Jell-O and Wonder Bread: Educating the New Woman. Cowboys and Jocks: Visions of Manliness. Comodification of Leisure and Cultural Control: Schools, Movies, and Radio. The American Way and the Manufacturing of Consent. Participating in the American Dream. Sonya's Choice: Fast-Food Education.

Product details

• Authors: Joel Spring
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 01.04.2003
• EAN: 9780805842739
• ISBN: 978-0-8058-4273-9
• No. of pages: 266
• Subject: Humanities, art, music > History