Fr. 235.00

Strategic Marketing in Library and Information Science

English · Hardback

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Informationen zum Autor Linda S. Katz Klappentext With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS! this text examines the current and quite limited state of marketing by LIS practitioners and institutions. Zusammenfassung With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions. Inhaltsverzeichnis Introduction THE BASIS AND CONTEXT FOR MARKETING Marketing in Library and Information Science: A Selected Review of Related Literature Strategic Planning as a Prerequisite to Strategic Marketing Action in Libraries and Information Agencies The Importance of Marketing in the Library and Information Science Curriculum Using Branding to Make Your Mark(et): What Lessons Leaders Can Learn for Library and Information Science A Marketing Approach to Recruiting Librarians THE APPLICATION OF MARKETING Strategic Marketing of Electronic Resources Strategic Marketing to Theological Library Constituents: Rationale and Potential Applications Social Marketing for Archives: The Austin History Center Experience Marketing the Archivist: The History of the Society of American Archivists Task Force on Archives and Society Marketing Gone with the Wind in an Age of Social Conflict Marketing in Public Libraries Index Reference Notes Included

Product details

Authors Linda S Katz
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Hardback
Released 01.10.2003
 
EAN 9780789021427
ISBN 978-0-7890-2142-7
No. of pages 266
Subjects Social sciences, law, business > Media, communication > Book trade, library system

Library & Information Sciences, Library and information sciences / Museology

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