Read more
The fifth edition of this popular textbook considers diversity in the mass media in three main settings: Audiences, Content, and Production.
The book brings together 55 readings - the majority newly commissioned for this edition - by scholars representing a variety of humanities and social science disciplines. Together, these readings provide a multifaceted and intersectional look at how race, gender, and class relate to the creation and use of media texts, as well as the media texts themselves. Designed to be flexible for use in the classroom, the book begins with a detailed introduction to key concepts and presents a contextualizing introduction to each of the three main sections. Each reading contains multiple 'It's Your Turn' activities to foster student engagement and which can serve as the basis for assignments. The book also offers a list of resources - books, articles, films, and websites - that are of value to students and instructors.
This volume is an essential introduction to interdisciplinary studies of race, gender, and class across both digital and legacy media.
List of contents
1. Laying a Foundation for Studying Race, Gender, Class, and the Media Part 1: Audiences 2. Media Effects 3. Audience Studies Part 2: Content 4. Journalism and Advertising 5. Film and Television 6. Music and Digital Media Part 3: Production 7. Media Industries and Producing Media Content 8. Epilogue and Resources
About the author
Rebecca Ann Lind is Associate Professor and Director of Undergraduate Studies in the Department of Communication at the University of Illinois at Chicago. Her research interests include race, gender, class, and media; new media studies; media ethics; journalism; and audiences.
Summary
The fifth edition of this popular textbook considers diversity in the mass media in three main settings: Audiences, Content, and Production.
