Evaluation and Measurement in Health Promotion

Informationen zum Autor Manoj Sharma, MBBS, PhD, MCHES, is a tenured Full Professor & Chair of the Social & Behavioral Health Department at the University of Nevada, Las Vegas in the School of Public Health and an Adjunct Professor in the Department of Internal Medicine at the Kirk Kerkorian School of Medicine at UNLV.R. Lingyak Petosa, PhD, FAAHB, is a professor of health promotion at The Ohio State University, Columbus, Ohio Klappentext A thorough and accessible introduction to data collection, analysis, and reporting for the health promotion fieldEvaluation and Measurement in Health Promotion guides current and future health promotors in becoming experimenting practitioners who take a data-driven approach to decision making. Through this model, professionals can create innovative health programs rooted in measured fact. Such programs must be continuously evaluated and improved upon, and this book covers both the measurement and evaluation stages. The result is a comprehensive model that takes a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes. Topics covered include: evaluation planning; measurement/instrument development; reliability/validity assessment; evaluation design; approaches to qualitative evaluation; data analysis/interpretation and report writing.Health promotion is essential to improve community health and prevent disease. In the field of health promotion, we empower individuals and communities to prevent health problems and pursue quality of life by addressing behavioral and social determinants of health. For those looking for a framework to approach the goals of health promotion--including those taking the CHES, MCHES, or CPH exams--this straightforward book is a valuable resource.* Get an introduction to the field of health promotion and the process of evaluating health promotion programs* Develop rigorous instruments for measuring various types of outcomes in health promotion programs* Assess the reliability and validity of evaluation instruments, and address measurement errors* Conduct quantitative analysis and qualitative data analysis, and write effective research reportsThis book includes tools to help both instructors and learners, including succinct chapter introductions and summaries, practical skill-building activities, fascinating real-life case studies, a glossary, review questions, web exercises, and instructor resources. Zusammenfassung A thorough and accessible introduction to data collection, analysis, and reporting for the health promotion fieldEvaluation and Measurement in Health Promotion guides current and future health promotors in becoming experimenting practitioners who take a data-driven approach to decision making. Through this model, professionals can create innovative health programs rooted in measured fact. Such programs must be continuously evaluated and improved upon, and this book covers both the measurement and evaluation stages. The result is a comprehensive model that takes a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes. Topics covered include: evaluation planning; measurement/instrument development; reliability/validity assessment; evaluation design; approaches to qualitative evaluation; data analysis/interpretation and report writing.Health promotion is essential to improve community health and prevent disease. In the field of health promotion, we empower individuals and communities to prevent health problems and pursue quality of life by addressing behavioral and social determinants of health. For those looking for a framework to approach the goals of health promotion--including those taking the CHES, MCHES, or CPH exams--this straightforward book is a valuable resource.* Get an introduction to the field of health promotion and the process of evaluating health promotion programs* D...

List of contents

Preface xiii
 
Instructor Resources xv
 
Acknowledgments xvii
 
About the Authors xix
 
CHAPTER 1 INTRODUCTION TO EVALUATION IN HEALTH EDUCATION AND HEALTH PROMOTION 1
 
Key Concepts 1
 
Chapter Objectives 1
 
The Field of Health Education and Health Promotion 1
 
Defining Evaluation 3
 
Evaluation Competencies for Health Educators 4
 
Historical Milestones in the Evaluation of Health Education and Health Promotion 10
 
FOCUS FEATURE 1.1 Hypothetical Account of a Health Educator's Evaluation Responsibilities 10
 
Basic Terms in Evaluation 16
 
Skill-Building Activity 19
 
CHAPTER 2 PLANNING EVALUATIONS FOR HEALTH EDUCATION AND HEALTH PROMOTION PROGRAMS 25
 
Key Concepts 25
 
Chapter Objectives 25
 
Evaluation and Continuous Health Program Improvement 25
 
Logic Model for Health Education and Health Promotion Programs 26
 
Logic Model and Comprehensive Evaluation 29
 
Health Program Planning and Evaluation: Integration 30
 
Political Climate and Evaluation 32
 
Political Climate and Program Stakeholders 32
 
Balance Between Evaluation Rigor and Utilization 35
 
Conducting a Utilization-Focused Evaluation 36
 
Conducting a Rigorous Evaluation 36
 
FOCUS FEATURE 2.1 Planning a Health Education/Promotion Program Evaluation 38
 
Critical Issues for an Evaluation Project 39
 
Skill-Building Activity 39
 
CHAPTER 3 BASICS OF MEASUREMENT 45
 
Key Concepts 45
 
Chapter Objectives 45
 
Definition of Measurement 45
 
Scales or Levels of Measurement 46
 
Conceptual Paradigm of Measurement 48
 
Types of Variables in Health Education and Health Promotion 51
 
FOCUS FEATURE 3.1 Example of a Scale Measuring Knowledge 52
 
FOCUS FEATURE 3.2 Example of a Scale Measuring Attitudes 54
 
Skill-Building Activity 59
 
CHAPTER 4 STEPS IN INSTRUMENT DEVELOPMENT 63
 
Key Concepts 63
 
Chapter Objectives 63
 
Basic Principles of Instrument Development 63
 
FOCUS FEATURE 4.1 Example of a Theory-Based Scale 71
 
General Principles of Writing Items 78
 
Types of Instruments Measuring Knowledge 78
 
Types of Instruments Measuring Attitudes 81
 
FOCUS FEATURE 4.2 Rosenberg Self-Esteem Scale 82
 
Types of Instruments Measuring Health Behavior 85
 
Physiological and Biomedical Instruments: Outcomes of Behavior 88
 
Skill-Building Activity 89
 
CHAPTER 5 RELIABILITY ASSESSMENT 93
 
Key Concepts 93
 
Chapter Objectives 93
 
Definition of Reliability 93
 
Types of Reliability 96
 
FOCUS FEATURE 5.1 Using IBM-SPSS to Calculate Reliability Statistics 101
 
Tips to Increase the Reliability of an Instrument 102
 
Skill-Building Activity 102
 
CHAPTER 6 VALIDITY ASSESSMENT 107
 
Key Concepts 107
 
Chapter Objectives 107
 
Definition of Validity 107
 
Types of Validity 108
 
Assessing Face and Content Validity 108
 
FOCUS FEATURE 6.1 Form Letter to Panel of Experts for
 
Face and Content Validation 110
 
Construct Validity and Factor Analysis 111
 
Criterion Validity 115
 
FOCUS FEATURE 6.2 Using IBM-SPSS
 
for Confirmatory Factor Analysis 116
 
FOCUS FEATURE 6.3 Case Study of Confirmatory Factor Analysis 116
 
Skill-Building Activity 121
 
CHAPTER 7 MEASUREMENT ERRORS 127
 
Key Concepts 127
 
Chapter Objectives 127
 
Definition of Measurement Error

Product details

• Authors: R Lingyak Petosa, R. Lingyak Petosa, Petosa R. Lingyak, Manoj Sharma, Manoj (University of Nevada Sharma, Sharma Manoj
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 04.05.2023
• EAN: 9781119908661
• ISBN: 978-1-119-90866-1
• No. of pages: 336
• Subjects: Natural sciences, medicine, IT, technology > Medicine > General; Gesundheitswesen, Public Health, Health & Social Care, Gesundheits- u. Sozialwesen, Public Health / Praxis, Public Health Practice