Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business

Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.

List of contents

Chapter - 01: Putting the customer first; Chapter - 02: Competitive advantage; Chapter - 03: Purpose, planet, people; Chapter - 04: Business foundations for fashion brands; Chapter - 05: Product design and development; Chapter - 06: Supply chain management; Chapter - 07: Brand storytelling and management; Chapter - 08: Innovation and technology; Chapter - 09: Driving sales; Chapter - 10: Marketing and promotion; Chapter - 11: Finance; Chapter - 12: Future entrepreneurial advantage for fashion brands; Chapter - 13: Glossary;

About the author

Alison Lowe is a leading expert on fashion brand development and growth. Based in London, UK, she founded and leads a fashion incubator agency and an online support platform, Start Your Own Fashion Label. She develops and teaches courses at the London College of Fashion, University of East London, University of the Arts London and Emlyon Business School. A regular international conference speaker, she also consults for brands across the globe, is a judge for the Great British Entrepreneur Awards and has been awarded an MBE for Services to the Fashion Industry.

Product details

• Authors: Alison Lowe
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 03.02.2023
• EAN: 9781398609006
• ISBN: 978-1-398-60900-6
• No. of pages: 320
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, Fashion & beauty industries, Fashion design & theory, Sales & marketing, Fashion and textile design, Sales and marketing, Hospitality and service industries