Multimodal Chinese Discourse - Understanding Communication and Society in Contemporary China

Feng helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels.

List of contents

1. Introduction 2. Theoretical Foundation and Analytical Frameworks 3. Multimodal Metaphor and the Communication of the Chinese Dream 4. Multimodal Evaluation and the Promotion of China's National Image 5. Fashion, Lifestyle, and Clothes Branding in E-commerce 6. Marketization and University Re-branding on TikTok 7. Tradition, Modernity, and the Multimodal Construction of Chinese Masculinity in a Reality Dating Show 8. Wanghong Girls' Performance of Femininity in Livestreaming 9. Concluding Remarks

About the author

Dezheng (William) Feng, PhD, is Associate Professor and Associate Director of the Research Centre for Professional Communication at the Department of English and Communication, The Hong Kong Polytechnic University.

Summary

Feng helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels.

Product details

• Authors: Dezheng (William) Feng, Dezheng (William) (The Hong Kong Polytechnic Feng
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 12.04.2023
• EAN: 9780367672911
• ISBN: 978-0-367-67291-1
• No. of pages: 234
• Series: Routledge Studies in Multimodality
• Subjects: Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures; Social sciences, law, business > Media, communication > General, dictionaries; China, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, Sociolinguistics, Chinese, Communication Studies, Semantics, discourse analysis, stylistics