Glocal Pharma - International Brands and the Imagination of Local Masculinity

Summary

The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An empirically informed exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tension

Product details

• Authors: Cecilia Åsberg, Ericka Johnson, Ericka Sjogren Johnson, Johnson Ericka, Ebba Sjögren
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2020
• EAN: 9780367596583
• ISBN: 978-0-367-59658-3
• No. of pages: 126
• Series: Global Connections
• Subjects: Social sciences, law, business > Sociology; Sociology, SOCIAL SCIENCE / Sociology / General, SOCIAL SCIENCE / Gender Studies, SOCIAL SCIENCE / Disease & Health Issues, Anthropology, SOCIAL SCIENCE / Anthropology / General, Illness & addiction: social aspects, Gender studies, gender groups, Medical Sociology, Health, illness and addiction: social aspects