Marketing the Arts - Breaking Boundaries

Summary

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it

Product details

• Authors: Finola Preece Kerrigan
• Assisted by: Finola Kerrigan (Editor), Kerrigan Finola (Editor), Chloe Preece (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 20.12.2022
• EAN: 9780367898885
• ISBN: 978-0-367-89888-5
• No. of pages: 301
• Subjects: Humanities, art, music > Art > General, dictionaries; Business & Economics / General, Economics, The arts: general issues, BUSINESS & ECONOMICS / Marketing / General, ART / Business Aspects, Theatre Studies, Sports training & coaching, Sales & marketing, Sports training and coaching, Sales and marketing, Art forms, Media, Information & Communication Industries, The Arts: art forms, The arts: general topics