Project Marketing - A Practical Approach

Summary

This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

Product details

• Authors: Milind Trivikram Phadtare, Milind Trivikram (Senior Professor Phadtare
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.12.2022
• EAN: 9780367350901
• ISBN: 978-0-367-35090-1
• No. of pages: 104
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Economics, Asia, BUSINESS & ECONOMICS / Project Management, BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / Regional Studies, BUSINESS & ECONOMICS / Management, International business, Urban & municipal planning, Project management, Regional Studies, Sales & marketing, Regional / International studies, Urban communities, Production & quality control management, Sales and marketing, Urban and municipal planning and policy, Construction & heavy industry, Production and quality control management, Construction and heavy industry