Creativity, Innovation and the Fourth Industrial Revolution - The Da Vinci Strategy

The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals - a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels. Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change. The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution.

In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution. This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.

List of contents

Chapter 1 Da Vinci creativity   Chapter 2 The da Vinci strategy for innovation   Chapter 3 Da Vinci structuring for innovation   Chapter 4 Da Vinci organization and innovation culture   Chapter 5 Da Vinci motivation as enthusiasm

About the author

Jon-Arild Johannessen is a Professor of Leadership at Kristiania University College, Oslo, Norway.

Summary

In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution.

Product details

• Authors: Jon-Arild Johannessen, Jon-Arild (Nord University Johannessen, Johannessen Jon-Arild
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 10.10.2022
• EAN: 9781032371825
• ISBN: 978-1-0-3237182-5
• No. of pages: 130
• Series: Routledge Focus on Business and Management
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Organizational Development, Business innovation, Organizational theory & behaviour, business strategy, Organizational theory and behaviour