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This book introduces readers and students to the entrepreneurial process. It is important as evidence has suggested that the probability of entrepreneurs' success enhances when they thoroughly appreciate the components of the entrepreneurial process as well as how to effectively use them.
List of contents
1. What is Entrepreneurship? 2. Entrepreneurship Process and Identifying Opportunities 3. Feasibility Analysis 4. Business Plan 5. Industry and Competitor Analysis 6. Initial Ethical and Legal Issues Facing A New Firm 7. Financial Viability of New Ventures 8. Building a New-Venture: Financing and Funding 9. Marketing Issues of New Venture 10. The Importance of Intellectual Property 11. Challenges of Business Growth: Preparation and Evaluation 12. Social Entrepreneurship
About the author
Deependra Sharma, Indian Institute of Management-Ahmedabad (IIM-A) alumnus, has twenty-three years of experience in academic administration, teaching, and research blended with experience in industrial marketing. Presently, he is Professor and Dean at SOM-UG with Dr. Vishwanath Karad MIT World Peace University, Pune
. Prior to it he was Dean-Management at Karnavati University, Gandhinagar. In the past he has served as Head of Department for MBA programs in various institutes such as Amity University, IMS etc. He earned his PhD on topics related to retail management and is also NET (management) qualified. He has accomplished certificate programs in marketing and entrepreneurship from Wharton University of Pennsylvania and University of Maryland, USA, respectively. He has led a course development team for Amity Mauritius and was Associate Editor of
Amity Management Analyst (Biannual Journal). He has publications in journals listed in Emerald, Scopus, Era, Springer,WOS and has acted as a reviewer of a number of management journals. He has organized a number of conferences in India as well as in New York and Boston.
Summary
This book introduces readers and students to the entrepreneurial process. It is important as evidence has suggested that the probability of entrepreneurs’ success enhances when they thoroughly appreciate the components of the entrepreneurial process as well as how to effectively use them.
