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Informationen zum Autor Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications. Klappentext Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator?s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: The elements and principles of design Typography as image Creative word play Word and image Grid and visual hierarchy Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. Zusammenfassung Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. Inhaltsverzeichnis Introduction 15 What Is Graphic Design? 15 What Do Graphic Designers Do? 16 I Want to Be a Graphic Designer-Where Do I Begin? 16 The Design Process 17 Why Bother with Such a Long Process When I Just Like to Make Things? 20 Why Should I Do These Assignments? 20 Section 1: The Elements and Principles of Design 23 Star Symbol/ Susan Merritt , San Diego State University, San Diego 26 Object Semantics/ Kermit Bailey , North Carolina State University, Raleigh 34 Symbol Design/ Lisa Fontaine , Iowa State University, Ames 38 Lettermark/ Susan Merritt , San Diego State University, San Diego 43 Vinyletteror/ Kenneth Fitzgerald , Old Dominion University, Norfolk 49 Letterform as Shape/ Jan Conradi , State University of New York at Fredonia 53 Concert Poster/ Arnold Holland , California State University, Fullerton 58 Design History Chair/ Hank Richardson , Portfolio Center, Atlanta 63 Section 2: Typography as Image 67 Shaping Words/ Richard Ybarra , Art Institute of California, San Diego 68 Newspaper Stories-A Typographic Workshop/ Jürgen Hefele , Fachhochschule Augsburg, Germany 70 Typographic Self-Portrait/ Esen Karol , Mimar Sinan University, Istanbul, Turkey 76 Typographic Self-Portrait/ Elizabeth Resnick , Massachusetts College of Art, Boston 79 Typeface Poster/ Hyun Mee Kim , Samsung Art and Design Institute, Seoul, Korea 83 Directions Poster/ Frank Baseman , Philadelphia University, Philadelphia 86 Poetry in Motion/ Elizabeth Resnick , Glenn Berger, Massachusetts College of Art, Boston 91 Section 3: Creative Wordplay 97 Descriptive Pairs/ Elizabeth Resnick , Massachusetts College of Art, Boston 99 Letters as Image/ Hyun Mee Kim , Samsung Art and Design Institute, Seoul 102 Concrete Poetry/ Kenneth Fitzgerald , Old Dominion University, Norfolk 105 Arthur Murray Dance Advertisement/ Frank Baseman , Philadelphia University, Philadelphia 109 CD Cover: Typographic Music/ Heather Corcoran , Washington Universit...
