Fr. 254.40

Economic Implications of Advertising (Rle Advertising)

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.


List of contents

Introduction. 1. Definition 2. Advantages 3. Disadvantages 4. Expenditures 5. Comparison 6. Stability 7. Productivity 8. Quality 9. Innovation 10. Investment 11. Consumer 12. Costs 13. Payment 14. Inflation 15. Competition 16. Tax 17. Findings 18. Implications. Appendix. Index.

About the author










Firestone, Otto

Product details

Authors Otto Firestone, Otto John Firestone
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Hardback
Released 21.03.2013
 
EAN 9780415818025
ISBN 978-0-415-81802-5
No. of pages 228
Series Routledge Library Editions: Advertising
Subjects Humanities, art, music > Psychology > Theoretical psychology
Non-fiction book > Politics, society, business > Politics

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