Fr. 234.00

Planning Advertisements (Rle Advertising)

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.


List of contents

1. Planning an Approach to Advertisements 2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message 3. Planning the Advertiser’s Message – 1 4. Planning the Advertiser’s Message – 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.

About the author

Russell, Gilbert

Product details

Authors Gilbert Russell
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Hardback
Released 21.03.2013
 
EAN 9780415817998
ISBN 978-0-415-81799-8
No. of pages 204
Series Routledge Library Editions: Advertising
Subjects Humanities, art, music > Psychology > Theoretical psychology
Social sciences, law, business > Business > Advertising, marketing

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