Planning Advertisements (Rle Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

List of contents

1. Planning an Approach to Advertisements 2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message 3. Planning the Advertiser’s Message – 1 4. Planning the Advertiser’s Message – 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.

About the author

Russell, Gilbert

Product details

• Authors: Gilbert Russell, Russell Gilbert
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 21.03.2013
• EAN: 9780415817998
• ISBN: 978-0-415-81799-8
• No. of pages: 204
• Series: Routledge Library Editions: Advertising
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Social sciences, law, business > Business > Advertising, marketing; Advertising, Sociology, SOCIAL SCIENCE / General, Business & Economics / General, Economics, BUSINESS & ECONOMICS / Advertising & Promotion, Society & culture: general, Organizational theory & behaviour, Social, group or collective psychology, Psychological theory, systems, schools and viewpoints, Advertising Industry, Psychological theory & schools of thought, Society and culture: general, Organizational theory and behaviour