Advertising a New Approach - A New Approach

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

List of contents

Preface. 1. Introduction 2. Wants 3. Information 4. Persuasion 5. Competition 6. Morals 7. Appropriations 8. Budgets 9. Agency 10. Technique. Index.

About the author

Walter Taplin

Product details

• Authors: Walter Taplin, Taplin Walter
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 21.03.2013
• EAN: 9780415817868
• ISBN: 978-0-415-81786-8
• No. of pages: 212
• Series: Routledge Library Editions: Advertising
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Non-fiction book > Politics, society, business > Politics; Social sciences, law, business > Political science > Political system; Advertising, Sociology, SOCIAL SCIENCE / General, Business & Economics / General, Economics, BUSINESS & ECONOMICS / Advertising & Promotion, Society & culture: general, Organizational theory & behaviour, Social, group or collective psychology, Psychological theory, systems, schools and viewpoints, Advertising Industry, Psychological theory & schools of thought, Society and culture: general, Organizational theory and behaviour