Museum Management and Marketing

Zusatztext 'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice Informationen zum Autor Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002). Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005). Klappentext Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. Zusammenfassung Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. Inhaltsverzeichnis 1. Museums and Change 2. Museum Management 3. Marketing the Museum

Product details

• Authors: Richard (University of Leicester Sandell
• Assisted by: Robert R. Janes (Editor), Janes Robert R. (Editor), Richard Sandell (Editor), Sandell Richard (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 05.03.2007
• EAN: 9780415396288
• ISBN: 978-0-415-39628-8
• No. of pages: 444
• Series: Leicester Readers in Museum Studies
• Subjects: Humanities, art, music > Music; Social sciences, law, business > Business > Miscellaneous; Music, SOCIAL SCIENCE / Archaeology, BUSINESS & ECONOMICS / Museum Administration & Museology, Museology & heritage studies, Museology and heritage studies