Reconfiguring Public Relations - Ecology, Equity and Enterprise

Informationen zum Autor David McKie, Debashish Munshi Klappentext This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios. Zusammenfassung This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios. Inhaltsverzeichnis Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11’s New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures

Product details

• Authors: David McKie, David Munshi Mckie, McKie David, Debashish Munshi, Munshi Debashish
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 24.05.2007
• EAN: 9780415394086
• ISBN: 978-0-415-39408-6
• No. of pages: 208
• Series: Routledge Advances in Management and Business Studies
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / International / Marketing, Personnel & human resources management, Personnel and human resources management