Inviting Latino Voters - Party Messages and Latino Party Identification

Informationen zum Autor Stacey L. Connaughton Klappentext Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts. Zusammenfassung Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts. Inhaltsverzeichnis Introduction; Chapter 1 Organizational Identity, Identification, and Political Parties; Chapter 2 The Innovators and the Traditionalists; Chapter 3 Invitations for Identification in Latino-Oriented Television Ads; Chapter 4 (Party) Identifiers; Chapter 5 Partisan Identification; Epilogue; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index;

Product details

• Authors: Stacey L Connaughton, Stacey L. Connaughton, Connaughton Stacey L.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 10.09.2012
• EAN: 9780415649308
• ISBN: 978-0-415-64930-8
• No. of pages: 224
• Series: Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues
• Subjects: Social sciences, law, business > Political science > Political science and political education; POLITICAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General, POLITICAL SCIENCE / Political Process / Political Parties, Politics & government, Politics and government