Description
Product details
| Authors | Krishnamurthy Zerfass Sriramesh |
| Assisted by | Jeong-Nam Kim (Editor), Kim Jeong-Nam (Editor), Krishnamurthy Sriramesh (Editor), Sriramesh Krishnamurthy (Editor), Ansgar Zerfaß (Editor), Zerfass Ansgar (Editor) |
| Publisher | Taylor & Francis Ltd. |
| Languages | English |
| Product format | Hardback |
| Released | 13.05.2013 |
| EAN | 9780415630894 |
| ISBN | 978-0-415-63089-4 |
| No. of pages | 430 |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Public Relations, BUSINESS & ECONOMICS / Public Relations |
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