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Informationen zum Autor Bryan Roberts has spent over ten years as a Walmart analyst and has gained a great understanding of Walmart's strategies, objectives and achievements. An expert in retail research and insights and a frequent commentator on retail issues for the global media, Bryan also lectures in retail management as a Visiting Fellow at the University of Surrey. Bryan is Director of Retail Insights at Kantar Retail. Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends.As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week , among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France. Klappentext Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.Includes exclusive interviews with Walmart executives and Bill Simon, CEO of Walmart US Zusammenfassung Walmart provides insight into both how the retail giant emerged from its humble roots to become a global retailing phenomenon as well as an outlook to what the future holds. Inhaltsverzeichnis 1. Is Walmart the best positioned retailer on the globe? 2. Rise of consumerism Arrival of the boom times 3. House of (Walmart) brands Shifting away from national brands Great values The globalization of private label The brands behind the private labels 4. Don't aggravate the customer I can't believe it's not on shelves We didn't add back 3,000... no it was more like 9,000 SKU rationalization: far from perfection but a vital process Doing more with less Outsmarting the elephant 5. It's an EDLP world The consumer advocate and king of deflation Recession lesson #1: never take your eye off the customer The path to efficiency How Walmart broke the supermarket pricing model Too concerned with trading down over trading out No need for weapons of mass distraction Preço Baixo Todo Dia: is it an EDLP world? EDLP doesn't exist without EDLC Kakaku Yasuku - EDLP implementation isn't always seamless Walmart versus inflation 6. Walmart and its suppliers Walmart and its supplier: the evolution of collaboration Canoeing with P&G Dinner with General Electric Collaboration takes hold Is collaboration on the wane? 'Tough but fair negotiations' The dependence of US s...
