Fr. 96.00

Culture and Public Relations - Links and Implications

English · Paperback / Softback

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Informationen zum Autor Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge. Dejan Ver¿i¿, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia. Klappentext Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business. Zusammenfassung Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality! religion! and culture have affected public relations! and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally! the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe! Asia! Australia! and North America! this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars! researchers! and students in public relations and also has much to offer the business discipline! for those seeking to integrate culture and communication to their practices. Inhaltsverzeichnis Part I: Culture as an environment for public relations Part II: Public Relations as culture Part III: The impact of public relations on culture Contributor list: Mathew Allen, María Antonieta Rebeil Corella, Guenter Bentele, Ales Debeljak, David M. Dozier, Mohan Jyoti Dutta, Lee Edwards, Kingsley Eyita, Jarrod Haar, Robert Heath, Marco Herrera , Christine Huang, Nnadozie Izidor, Julia Jahansoozi, Jacquie, L´Etang, Shirley Leitch, Judy Motion, Stefan Porter, Holger Sievert, Jens Seiffert, Bey-Ling Sha, Krishnamurthy Sriramesh, Dejan Vercic, Jon White, Philip Young ...

Product details

Authors Krishnamurthy (Purdue University Sriramesh, Krishnamurthy Vercic Sriramesh
Assisted by Krishnamurthy Sriramesh (Editor), Sriramesh Krishnamurthy (Editor), Dejan Vercic (Editor), Vercic Dejan (Editor)
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Paperback / Softback
Released 16.04.2012
 
EAN 9780415887274
ISBN 978-0-415-88727-4
No. of pages 290
Series Routledge Communication Series
Subjects Social sciences, law, business > Social sciences (general)

Public Relations, BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies

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