Values-Based Service for Sustainable Business - Lessons From Ikea

Informationen zum Autor Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden. Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden. Klappentext This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value. Zusammenfassung This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value. Inhaltsverzeichnis 1. Introduction, 2. Sustainable Business Embedded in History and Heritage, 3. Values Based Service, 4. Values-Based Service Experience, 5. Values-Based Service Brands and Marketing Communication, 6. Values-Based Service Leadership, 7. Values-Based Sustainable Service Business

Product details

• Authors: Bo Edvardsson, Bo (Karlstad University Edvardsson, Edvardsson Bo, Bo Enquist, Enquist Bo
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 04.03.2011
• EAN: 9780415620390
• ISBN: 978-0-415-62039-0
• No. of pages: 142
• Series: Routledge Studies in Management, Organizations and Society
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, Economics, Society & culture: general, Sales & marketing management, Sales & marketing, Sociology: work & labour, Society and culture: general, Sales and marketing, Sociology: work and labour, Sales and marketing management