Globalisation and Advertising in Emerging Economies - Brazil, Russia, India and China

Informationen zum Autor Lynne Ciochetto is an Associate Professor at the Institute of Communication Design, Massey University, New Zealand. Her research interests include sociology, anthropology, development studies, environmental sustainability and graphic design. Klappentext Analyses four of the largest and most dynamic contemporary emerging economies. Brazil! Russia! India! and! China are the countries that will drive growth in the world economy. This book explores the dynamics of global capitalism from the perspective of global advertising. It provides insights about contemporary global priorities. Zusammenfassung Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. Inhaltsverzeichnis 1. Introduction 2. Brazil 3. Russia 4. India 5. China 6. An Environmental Audit of the BRICS 7. Conclusion

Product details

• Authors: Lynne Ciochetto, Ciochetto Lynne
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 13.12.2011
• EAN: 9780415562003
• ISBN: 978-0-415-56200-3
• No. of pages: 188
• Series: Routledge Studies in International Business and the World Economy
• Subjects: Social sciences, law, business > Media, communication > Media science; History, Media Studies, Popular Culture, Globalization, POLITICAL SCIENCE / General, The arts: general issues, SOCIAL SCIENCE / Regional Studies, Politics & government, Humanities, Regional Studies, Political Economy, Politics and government, Regional / International studies, Development Studies, Indian sub-continent, The arts: general topics, SOCIAL SCIENCE / Cultural & Ethnic Studies / General